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Winning Global Markets

Winning Global Markets PDF
Author: Philip Kotler
Publisher: John Wiley & Sons
Release: 2014-08-18
ISBN: 1118893816
Size: 13.71 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : un
Pages : 288
View: 1902

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Winning Global Markets

by Philip Kotler, Winning Global Markets Books available in PDF, EPUB, Mobi Format. Download Winning Global Markets books, Two marketing experts explain why the future of marketing will be geared toward global cities in growing regions of the developing world, including growing metropolises in China, Brazil, India, the Middle East and Latin America.



Winning Global Markets

Winning Global Markets PDF
Author: Philip Kotler
Publisher: John Wiley & Sons
Release: 2014-08-06
ISBN: 1118893832
Size: 42.80 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 288
View: 7216

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Winning Global Markets

by Philip Kotler, Winning Global Markets Books available in PDF, EPUB, Mobi Format. Download Winning Global Markets books, A new marketing paradigm focuses on the concentrated economic power of 600 global cities. City-Centered Marketing: Why Local is the Future of Global Business is a compelling practical analysis of a new direction of marketing within the context of intensifying urbanization and the shift of global economy from West to East. Philip Kotler, one of the world's foremost marketing experts, and his brother Milton, an international marketing strategist, explain why the future of marketing must focus on top global cities and their metro regions, and not squandered resources on small cities. Marketing is city-centered activity. 600 global cities will contribute 65 percent of the global GDP of $67 trillion by 2025. The top 100 cities will contribute 25 percent of GDP, and 440 of these top 600 cities will be in the developing world. Top cities have to improve their marketing prowess in compete for the right companies and settling on the best terms. By 2025, the vast majority of consuming and middle-income households will be in developing regions. While New York, Los Angeles, and Chicago will remain major players because of high per-capita GDP and capital and intellectual assets, companies will pay more attention to growing city regions in the developing world. Multinational businesses must change the culture of their headquarters, divisions and branches, as well as their value chain stakeholders to take advantage of these market changes. The book details the strategies for sustainable growth with topics like: Resource allocation in developed versus developing city markets Shifting the focus to city regions instead of central governments The rise of new multinational corporations from developing economies Declining consumer and business growth in developed cities Cities in China, Brazil, India, and throughout the Middle East and Latin America are rising to become major players in the global marketplace. Philip and Milton Kotler argue that an inversion is taking place, and top cities are growing economically faster than their national rate of growth. These emerging city markets are critical to company growth , and City-Centered Marketing: Why Local is the Future of Global Business provides the vital information and guidelines that companies need to plan accordingly.



Winning In Foreign Markets

Winning in Foreign Markets PDF
Author: Michele Forzley
Publisher: Crisp Pub Incorporated
Release: 1994
ISBN:
Size: 23.46 MB
Format: PDF, ePub
Category : Business & Economics
Languages : un
Pages : 107
View: 2679

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Winning In Foreign Markets

by Michele Forzley, Winning In Foreign Markets Books available in PDF, EPUB, Mobi Format. Download Winning In Foreign Markets books, International trade and marketing is rapidly becoming the business trend.



Winning In Global Markets

Winning in Global Markets PDF
Author: Deloitte & Touche
Publisher:
Release: 1992
ISBN:
Size: 27.86 MB
Format: PDF, ePub, Mobi
Category : Japan
Languages : un
Pages : 16
View: 1422

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Winning In Global Markets

by Deloitte & Touche, Winning In Global Markets Books available in PDF, EPUB, Mobi Format. Download Winning In Global Markets books,



Winning Across Global Markets

Winning Across Global Markets PDF
Author: Dan Steinbock
Publisher: John Wiley & Sons
Release: 2010-03-02
ISBN: 9780470604038
Size: 70.58 MB
Format: PDF, ePub
Category : Business & Economics
Languages : un
Pages : 304
View: 4969

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Winning Across Global Markets

by Dan Steinbock, Winning Across Global Markets Books available in PDF, EPUB, Mobi Format. Download Winning Across Global Markets books, Lessons for attaining global competitiveness, one market at a time, from international business giant Nokia Winning Across Global Markets examines how 145-year-old Nokia grew from a paper mill in Finland to a multinational telecommunications leader. Why are Nokia's lessons critical for other companies and industries? While multinationals based in large countries benefit from inherent advantages--such as a home base that often accounts for 30 to 50 percent of their revenues--multinationals based in smaller countries such as Nokia, enjoy no such competitive edge. Nokia, in fact, generates less than 1% of its revenues in its home base. To such a company, global competitiveness is a matter of life and death. With unparalleled access to Nokia's leadership, Winning Across Global Markets reveals the remarkable story of Nokia's resilience and endurance. Shows how Nokia's flexibility and focus on its people and local markets drive its distinct global approach. Includes exclusive interviews with Nokia's senior executives and key partners Provides a roadmap for developing, capturing, and sustaining global advantage This book provides a roadmap for developing, capturing, and sustaining strategic global advantage in today's ever-changing world.



Export And Import

Export and Import PDF
Author: Leif Holmvall
Publisher:
Release: 2010-10
ISBN: 9780968114810
Size: 78.66 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : un
Pages : 448
View: 6634

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Export And Import

by Leif Holmvall, Export And Import Books available in PDF, EPUB, Mobi Format. Download Export And Import books, Export & Import - Winning in the Global Marketplace is a practical handbook for how to do international business. It suits both the person who is new to the game as well as representatives of business organizations who want to improve their skills for a more advanced professional approach. The book takes the reader step by step through most challenges such as culture, women in international business, researching market information, finding and activating a foreign representative, setting up distribution channels, export pricing, shipping, how to get paid, dealing with different currencies, adapting products/services, sales material and organizations to new markets, legalities, staff training and much more. The text contains hundreds of real-life examples from the author's over 40 years of experience conducting international business in about 100 countries. It also presents case studies from other business people and organizations. Most chapters are divided into two sections. The first delivers basic information and the second, more detailed coverage of the chapter topic. Each chapter has a summary, checklists, and exercises that allow the reader to apply what has been learned as they answer the questions. Also included are links to relevant web sites. At the end of the book is an extensive list of links that readers can consult for more information. The book provides information about international markets in easily understandable language, with step-by-step approaches for every element of business activities, clear descriptions and facts along with hundreds of real-life examples, how to find and activate a foreign business partner and the differences between doing business in a variety of markets. The content and learning concepts have been tested and proven. Hundreds of international companies and more than 5000 students and executives have participated in Export Pro Inc.'s educational and professional development programs and used other books written by Leif Holmvall. For sample pages of the book and a list of the contents, visit www.exportpro.com. A teacher's handbook will be available late 2011.



Winning In World Markets

Winning in World Markets PDF
Author:
Publisher:
Release: 2008
ISBN: 9781921244841
Size: 33.84 MB
Format: PDF, ePub, Mobi
Category : Export marketing
Languages : un
Pages : 48
View: 6838

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Winning In World Markets

by , Winning In World Markets Books available in PDF, EPUB, Mobi Format. Download Winning In World Markets books,



Winning Across Global Markets

Winning Across Global Markets PDF
Author: Monika Golonka
Publisher: CreateSpace
Release: 2013-12-11
ISBN: 9781494430399
Size: 43.32 MB
Format: PDF
Category : Business & Economics
Languages : un
Pages : 216
View: 6919

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Winning Across Global Markets

by Monika Golonka, Winning Across Global Markets Books available in PDF, EPUB, Mobi Format. Download Winning Across Global Markets books, How to win across global markets? How to build competitive advantage in global, technology and knowledge intensive industries? The question of firm's competitive advantage building across global markets and industries should be placed in the context of numerous processes influencing changes in the majority of market sectors. One of such processes is vast technological progress and digital convergence as its consequence. ICT Industry by technology and communication development increases the pace of globalisation processes, and, at the same time, it is under their considerable influence. The development of technology leads to increasing requirements of users, who perceive service distribution channels as competitors e.g. nowadays mobile TV competes with traditional TV and online TV. There are also expectations of the availability of the whole packages of services available from various communication devices. Offering integrated solutions requires integration of various systems, products and services, and, as a consequence, firms become the "multiservice providers". It leads to the convergence of services, telecommunication infrastructure, data transfer methods, as well as market sectors. The consequences for ICT and related sectors are, inter alia, changes in relations between enterprises, creation of new co-operation and competition patterns, changes in roles and relations in networks, and creation of new market sectors. Firms, especially multinationals, decide more often to co-operate with their competitors, in particular in the business areas not familiar to them, in order to complete lacking competences, resources, acquire larger market share, gain access to greater number of customers, conduct R&D projects, create new products and services together, or learn something new from their partners. One of the effects of worldwide economic changes is the emergence of global competitors from emerging markets, especially from Asian countries. Concurrently, these countries constitute interesting markets for the development of current economic giants - USA and the Europe. On the one hand, it makes global competition fiercer, on the other, it creates new opportunities and chances in the global perspective. The major problem is determinants of competition in global sectors resulting from co-operation (ties, alliances) between firms. Both, in business practice and management literature, there are numerous unanswered questions concerning competing in global reality. This is the reality of dynamic changes, great uncertainty, as well as new development opportunities waiting for enterprises. The present book constitutes the attempt to answer some of these questions. The most important are the following: - Which factors contribute to the success of a firm in global scale? - What does the global competitive advantage consist in? How to create and maintain it in longer perspective? - What role does co-operation between firms, i.e. alliances and networks of alliances, play in it? - Why and how is co-operation between firms formed? What are their consequences? - How may alliances help in the improvement of the firm's effectiveness, and do they affect the creation of the firm's competitive advantage in the long run? - Do national cultures firms stem from may influence their effectiveness in global scale? Or a strategy they select? Or, are such differences between various parts of the world meaningless in the face of globalisation and technology development? - What factors affect the pace and scope of changes in one of the fastest developing sectors i.e. the ICT Industry? - What strategies do global firms select in the context of aforementioned changes?



Global Diversity

Global Diversity PDF
Author: Ernest Gundling
Publisher: Hachette UK
Release: 2011-07-12
ISBN: 1429465514
Size: 66.24 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : un
Pages : 228
View: 5602

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Global Diversity

by Ernest Gundling, Global Diversity Books available in PDF, EPUB, Mobi Format. Download Global Diversity books, Mastering global business requires that leaders and managers fully understand the differences that exist within countries as well as between them. To succeed in China, knowledge of the local culture is essential...but which culture? Many businesspeople are aware that considerable variety exists, but lack the knowledge and tools to leverage this insight. The most successful business strategies rely on embracing the depth and breadth of diversity in local customers, employees and suppliers. Drawing on the authors' years of hands-on experience, Global Diversity presents the key cultural variables relevant in eight major markets: China, Egypt, India, Japan, Mexico, Russia, the United Kingdom, and the United States. Each country is explored in depth, especially the culture within cultures, and recommendations are made for realizing local market opportunities as well as creating an inclusive workforce. Global Diversity takes into account the true variety that exists within each country while enabling every employee in a global enterprise to become an engaged and accountable contributor. Vital cultural insights are presented for: individual managers selling their products and services in foreign markets, expatriates working with headquarters and with subsidiary operations, leaders looking to leverage capabilities of their employees in key growth markets, and diversity professionals who aim to extend corporate diversity initiatives abroad. The final chapter provides a six-step approach to developing an effective global inclusion strategy for any region of the world.



Marketing Management In China

Marketing Management in China PDF
Author: Philip Kotler
Publisher: Prentice Hall
Release: 2009
ISBN:
Size: 70.72 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 625
View: 6259

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Marketing Management In China

by Philip Kotler, Marketing Management In China Books available in PDF, EPUB, Mobi Format. Download Marketing Management In China books, Marketing Management in China, 1st Edition, brings the landmark work of marketing gurus Philip Kotler and Kevin Lane Keller to China. This edition, adapted by Professor Lu Tai Hong of Zhongshan University, takes a journey into a truly Chinese vista of marketing management. With content shaped to reflect the world`s fastest burgeoning economy, this is one textbook the marketing student seeking to understand China cannot do without This adaptation provides hard-to-find and well-researched China cases that offer insights into the local marketing situation. These cases cover a wide variety of contexts, spanning international companies operating in China to Chinese companies that are beginning to venture overseas; to provide readers with a well-balanced understanding At the same time, the text and language has been made more concise and accessible without losing the original Kotler`s and Keller`s depth and insight to the subject. This offers busy executives and students alike, an opportunity to grasp key marketing concepts quickly and effortlessly