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Total Global Strategy

Total Global Strategy PDF
Author: George S. Yip
Publisher:
Release: 1995
ISBN: 9780131244887
Size: 14.75 MB
Format: PDF, ePub, Mobi
Category : International business enterprises
Languages : en
Pages : 261
View: 2992

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Total Global Strategy

by George S. Yip, Total Global Strategy Books available in PDF, EPUB, Mobi Format. Download Total Global Strategy books, This book argues that most multinational companies lack an adequate global strategy. The material provides a systematic framework for evaluating which elements of strategy to globalize and by how much, and a practical guide on how to implement a globalization strategy in order to achieve a successful, total global strategy.* spells out the interaction between industry globalization drivers and the appropriate global strategy response. * devotes attention to the implementation of global strategy. * provides a systematic framework to the analysis of global strategy. * stresses business-level as opposed to corporate- level global strategy.



Total Global Strategy Ii

Total Global Strategy II PDF
Author: George S. Yip
Publisher: Pearson College Division
Release: 2003
ISBN:
Size: 19.45 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 299
View: 6467

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Total Global Strategy Ii

by George S. Yip, Total Global Strategy Ii Books available in PDF, EPUB, Mobi Format. Download Total Global Strategy Ii books, Written by the subject's leading academic authority, this readable text addresses the most challenging task faced by multinational companies—how to deal with globalization and the resulting need for globally integrated strategies. Chapter topics include understanding global strategy, diagnosing industry globalization potential, building global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, regional strategy, strategies for companies from emerging economies, building the global organization, measuring industry drivers and strategy levers, and conducting a global strategy analysis. For CEOs, division heads, VP International, VP Global Strategy, VP Corporate Development/Strategy/Planning, VP International/Global Marketing, regional and national/general mangers, and consulting firm partners.



Total Global Strategy

Total Global Strategy PDF
Author: George S. Yip
Publisher: Pearson/Education
Release: 2012
ISBN: 9780132374729
Size: 40.28 MB
Format: PDF, ePub, Mobi
Category : Electronic commerce
Languages : en
Pages : 295
View: 4601

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Total Global Strategy

by George S. Yip, Total Global Strategy Books available in PDF, EPUB, Mobi Format. Download Total Global Strategy books, How can managers cope with the forces of globalization? Which companies need a global strategy? What is a successful global strategy? How can business organizations implement worldwide initiatives? These are some of the most challenging questions facing multinational companies today. Executives need to recognize that the traditional multinational approach--in which country subsidiaries design, produce, and market products tailored to local needs--is being made obsolete by falling trade barriers, costly and quickly changing technology, and the growing similarity of international customer needs. Companies now need a total global strategy that combines a successful core strategy in the home market with effective international adaptation and global integration. George Yip's Total Global Strategy is the definitive work on how companies can manage for worldwide competitive advantage. This work is based on a five-year research program in which Dr. Yip interviewed over fifty senior executives at twenty-three of the world's largest American, European, and Japanese multinational companies, as well as on his twenty years of involvement with multinational companies as a manager, consultant, and educator in the United States, Europe, and Asia. Yip provides the first systematic, comprehensive, balanced, and practical approach to developing a global strategy: diagnosing industry globalization potential, achieving global market participation, designing global products and services, locating global activities, creating global marketing, making global competitive moves, building the global organization, and measuring the use of global strategy. The final, highly innovative, chapter of the book provides astep-by-step guide, with worksheets, on how to conduct a global strategy analysis. The book is also filled with examples and case studies of American, European, and Japanese companies to illustrate and support key points. Total Global Strategy is essential reading for both inter



Managing Global Customers

Managing Global Customers PDF
Author: George S. Yip
Publisher: OUP Oxford
Release: 2007-09-06
ISBN: 0191607835
Size: 49.96 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 288
View: 3198

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Managing Global Customers

by George S. Yip, Managing Global Customers Books available in PDF, EPUB, Mobi Format. Download Managing Global Customers books, Multinational companies need to manage their relationships with multinational customers with a globally integrated approach. This book provides a systematic framework for developing and implementing such global customer management programs. It draws on in-depth research at over 20 major U.S. and European multinational companies, such as ABB, Bechtel, BP, Bosch, British Airways, Carrefour, Daimler-Chrysler, Hewlett-Packard, HSBC, IBM, Schlumberger, Shell, Siemens, Tesco, Unilever, Vodafone, Wal-Mart, and Xerox. Readers will learn how to · think about managing global customers in the context of their overall global strategy · develop effective global customer management programs · overcome barriers to implementation and success · build better relationships with important customers · get the entire company to engage with managing global customers This book takes a strategic, total business, and not just sales approach to managing global customers. It also takes a customer as well as a supplier perspective. The book provides guidance on both strategy and implementation. Yip and Bink's Managing Global Customers takes a systematic and logic driven approach, yet provides many creative insights and practical advice. Managing Global Customers highlights the rewards of taking a step beyond global account management to create a Global Customer Management approach, integrating globally all aspects of the relationship between supplier and customer. The book gives a framework that guides international companies in using their relationships with global customers to their full potential. George Yip, author of the widely-praised Total Global Strategy, and Audrey Bink tackle in-depth one of the most important aspects of global strategy: How to manage global customers.



Global Strategic Management

Global Strategic Management PDF
Author: Gerardo R. Ungson
Publisher: M.E. Sharpe
Release: 2008-07-30
ISBN: 076562897X
Size: 65.10 MB
Format: PDF, Mobi
Category : Business & Economics
Languages : en
Pages : 624
View: 5143

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Global Strategic Management

by Gerardo R. Ungson, Global Strategic Management Books available in PDF, EPUB, Mobi Format. Download Global Strategic Management books, International business is undergoing continuous transformation as multinational firms and comparative management evolve in the changing global economy. To succeed in this challenging environment firms need a well-developed capability for sound strategic decisions. This comprehensive text provides an applied and integrated strategic framework for developing capabilities that lead to global success. Thoroughly classroom tested at five universities, it is designed to help readers achieve three essential objectives: --First, it provides intellectual and practical guidelines for students to execute goals and strategies that lead to meaningful and productive results. The book is packed with frameworks, cases, anchoring exercises, techniques, and tools to help readers emerge with a completed business plan after the last chapter. --Second, it focuses on strategy and how firms build competitive presence and advantages in a global context. A primary learning objective is to enable students and managers to understand and evaluate the major issues in strategy formulation and implementation in a global context. --Third, it provides an accessible framework that will help guide readers in making strategic decisions that are sound and effective. It offers a unifying process that delineates the necessary steps in analyzing the readiness of a firm to do business abroad. --In addition to core issues, each chapter presents frameworks, analytical tools, action-oriented items, and a real-world case--all designed to provide insights on the challenges imposed by globalization and technology on managers operating in a global context.



Global Strategy

Global Strategy PDF
Author: Mike W. Peng
Publisher: Cengage Learning
Release: 2013-01-01
ISBN: 1285545001
Size: 78.43 MB
Format: PDF, ePub
Category : Business & Economics
Languages : en
Pages : 560
View: 3718

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Global Strategy

by Mike W. Peng, Global Strategy Books available in PDF, EPUB, Mobi Format. Download Global Strategy books, Discover both sides of international business and how to prepare for the future. GLOBAL STRATEGY, Third Edition, doesn't just show you what it's like for foreign businesses entering a new market; it reveals what domestic companies must do to survive foreign competition. Easy to read and full of study tools, GLOBAL STRATEGY, Third Edition, helps you prepare for your exams and for your career. Available with InfoTrac Student Collections http://gocengage.com/infotrac. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.



Business Strategy

Business Strategy PDF
Author: David Campbell
Publisher: Macmillan International Higher Education
Release: 2011-04-01
ISBN: 0230344399
Size: 11.94 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 392
View: 4037

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Business Strategy

by David Campbell, Business Strategy Books available in PDF, EPUB, Mobi Format. Download Business Strategy books, Business Strategy is ideal for those approaching strategy for the first time. The authors' user-friendly writing style and innovative pedagogical features ensure students engage more readily with the material, so that complex strategic concepts are grasped quickly and easily. The book is accompanied by Strategic Planning Software (SPS), a platform where students can evaluate, formulate and implement specific company strategies – bringing the real world of business into the classroom with authentic research and analysis based activity. Key Features: • Ensures students have access to all topical issues – includes dedicated chapters on CSR, financial analysis, new technologies and emerging markets • Excellent international case studies of varying lengths help students digest theory through practical examples, bringing the subject-matter to life • Innovative pedagogy including 'Guru Guides' (bite-sized bios of key thinkers in the field) and an on-page glossary to define complex issues as they appear • A range of student learning and teacher resource materials, including bonus case studies, Powerpoint slides and self-test questions available at www.palgrave.com/business/campbell • AND includes free access to SPS at www.planning-strategy.com where students can solve real business problems



Global Strategic Management Second Edition

Global Strategic Management  Second Edition PDF
Author: Philippe Lasserre
Publisher: Palgrave MacMillan
Release: 2007-12-15
ISBN:
Size: 36.35 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 483
View: 4670

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Global Strategic Management Second Edition

by Philippe Lasserre, Global Strategic Management Second Edition Books available in PDF, EPUB, Mobi Format. Download Global Strategic Management Second Edition books, Strategic Management is at the core of any business. The second edition of Global Strategic Management embraces traditional strategic management teaching, but extends it to a world scale. It offers insight into the impact of globalisation on business organisations and how managers could and should react. The text is written by a well-respected professor of strategy at one of the world’s leading business schools and combines a strategic and managerial approach to global issues, blending theory and practical, empirical examples to great effect.



Grundlagen Der Betrieblichen Finanzwirtschaft

Grundlagen der betrieblichen Finanzwirtschaft PDF
Author: Franz-Joseph Busse
Publisher: Walter de Gruyter
Release: 2009-01-01
ISBN: 3486592467
Size: 69.95 MB
Format: PDF, ePub
Category : Business & Economics
Languages : de
Pages : 1108
View: 1902

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Grundlagen Der Betrieblichen Finanzwirtschaft

by Franz-Joseph Busse, Grundlagen Der Betrieblichen Finanzwirtschaft Books available in PDF, EPUB, Mobi Format. Download Grundlagen Der Betrieblichen Finanzwirtschaft books, das Lehrbuch ist für Studenten des betriebswirtschaftlichen Grundstudiums und für Praktiker gedacht. Es gibt einen Überblick über die Grundlagen der betrieblichen Finanzwirtschaft. Dabei wird von den Zielen und Aufgaben ausgegangen. Dann werden die einzelnen Finanzierungsalternativen erarbeitet und analysiert. Der Text ist didaktisch aufbereitet und enthält viele Übersichten und Beispiele, die das Verständnis erleichtern sollen. Die fünfte Auflage ist völlig überarbeitet und um wesentliche Teile ergänzt worden.