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Political Marketing In The United States

Political Marketing in the United States PDF
Author: Jennifer Lees-Marshment
Publisher: Routledge
Release: 2014-08-28
ISBN: 1136212183
Size: 36.53 MB
Format: PDF, ePub, Mobi
Category : Political Science
Languages : en
Pages : 312
View: 3784

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Political Marketing In The United States

by Jennifer Lees-Marshment, Political Marketing In The United States Books available in PDF, EPUB, Mobi Format. Download Political Marketing In The United States books, Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.



Political Marketing In The United States

Political Marketing in the United States PDF
Author: Jennifer Lees-Marshment
Publisher: Routledge
Release: 2014-08-28
ISBN: 1136212191
Size: 55.87 MB
Format: PDF, ePub, Mobi
Category : Political Science
Languages : en
Pages : 312
View: 886

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Political Marketing In The United States

by Jennifer Lees-Marshment, Political Marketing In The United States Books available in PDF, EPUB, Mobi Format. Download Political Marketing In The United States books, Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview of how marketing permeates U.S. politics. The volume focuses on current and recent elections and leaders, and covers a range of topics, including market research, marketing parties and volunteers, strategy and branding, communications, delivery, and marketing in government. The main themes and objectives of the book are to cover: New and emerging trends in political marketing practice Analysis of a broad range of political marketing aspects Empirical examples as well as useful theoretical frameworks Discussion of state/local level as well as presidential politics This is the first comprehensive treatment of the subject available and captures the field as it is rapidly growing. It is a must-read for students and scholars of political parties, political communication, applied politics, and elections.



Gender And Political Marketing In The United States And The 2016 Presidential Election

Gender and Political Marketing in the United States and the 2016 Presidential Election PDF
Author: Minita Sanghvi
Publisher: Springer
Release: 2018-05-22
ISBN: 113760171X
Size: 59.66 MB
Format: PDF, ePub
Category : Political Science
Languages : en
Pages : 183
View: 584

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Gender And Political Marketing In The United States And The 2016 Presidential Election

by Minita Sanghvi, Gender And Political Marketing In The United States And The 2016 Presidential Election Books available in PDF, EPUB, Mobi Format. Download Gender And Political Marketing In The United States And The 2016 Presidential Election books, This book focuses on the unique challenges women in politics face in the United States based on their gender. It also focuses on issues of intersectionality in political marketing, including race, age, weight, sexual orientation, gender identity and gender expression. From a theoretical perspective, this book facilitates an investigation of the interplay of gender dynamics and power structures within political marketing. Focusing on women in the United States of both parties at various levels in politics, it examines both historical data and contemporary examples of female politicians and their campaigns. Using qualitative research methods and taking a feminist approach to data collection and analysis, this book features primary source interviews with 15 politicians, including a Governor, Senator, two Congresswomen, and several state and local legislators. It also incorporates interviews with 19 political consultants, PAC executives, aides, political party officials, and members of the media.



Political Marketing In The 2016 U S Presidential Election

Political Marketing in the 2016 U S  Presidential Election PDF
Author: Jamie Gillies
Publisher: Springer
Release: 2017-08-04
ISBN: 3319593455
Size: 12.96 MB
Format: PDF, Mobi
Category : Political Science
Languages : en
Pages : 122
View: 3468

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Political Marketing In The 2016 U S Presidential Election

by Jamie Gillies, Political Marketing In The 2016 U S Presidential Election Books available in PDF, EPUB, Mobi Format. Download Political Marketing In The 2016 U S Presidential Election books, This edited collection is one of the first books to focus on the distinctive political marketing and branding strategies utilized by the candidates and their parties in one of the most gripping elections in U.S. history. It considers why this election was so unusual from a political marketing perspective, calling for new explanations and discussions about its implications for mainstream political marketing theory and practice. At a time of political upheaval, candidates from both parties – Donald Trump and Bernie Sanders in particular – have appeared to overturn the conventional wisdom that has hitherto dominated U.S. politics: that candidates should appear ‘presidential’, be politically experienced and qualified to run for office, and avoid controversial and politically incorrect positions. This book presents scholarly perspectives and research with practitioner-relatable content on practices and discourses that look specifically at the Trump, Clinton and Sanders campaigns and how they took current understandings of political marketing and branding in new directions.



Political Tv Advertisements As A Part Of Political Marketing In U S Elections

Political TV Advertisements as a Part of Political Marketing in U S  Elections PDF
Author: Stefanie Rescher
Publisher: GRIN Verlag
Release: 2018-02-15
ISBN: 3668638519
Size: 18.37 MB
Format: PDF, ePub, Mobi
Category : Literary Collections
Languages : de
Pages : 21
View: 3212

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Political Tv Advertisements As A Part Of Political Marketing In U S Elections

by Stefanie Rescher, Political Tv Advertisements As A Part Of Political Marketing In U S Elections Books available in PDF, EPUB, Mobi Format. Download Political Tv Advertisements As A Part Of Political Marketing In U S Elections books, Studienarbeit aus dem Jahr 2017 im Fachbereich Amerikanistik - Kultur und Landeskunde, Note: 1,3, Universität Hamburg, Sprache: Deutsch, Abstract: There is no other country apart from the United States of America in which campaigning takes such a large part of the election process. Political debates on television, public speeches of the candidates, advertisements on the internet and TV – it all starts many months before the actual election and millions of US-$ are spent. Once the final candidate for the Democratic and the Republican Party is elected, about five months before the election, the election campaign features those two candidates only. Already due to their party affiliation their political opinions differ, which mostly results in an intense campaign. This was also the case in the previous election in 2016 in which the final candidates – Hillary Clinton for the Democratic Party and Donald Trump for the Republican Party – could not be more different. Trump, the clearly underestimated candidate, who first surprised the world as he won the primaries, landed an even bigger surprise when he was elected as president. His language and appearance polarized throughout the campaign and the question arose, how he managed to persuade almost the majority of the American citizens. This term paper focuses on political TV ads as a part of political marketing and more specifically on the final pitch of Trump and Clinton to their potential voters, in other words their last aired TV advertisements. In the first two chapters the theoretical framework is provided. At first political marketing, the significance and different kinds of TV ads and the closing ad in particular, are explained. Afterwards the theoretical criteria for the analysis of the closing ads are presented, e.g. the AIDA model, the concept of political framing and the rhetorical political analysis. In the main part Trump’s closing ad is analyzed in detail and is compared to Clinton’s final ad afterwards, whereas Clinton’s analysis is not a separate chapter but the basis for the comparison. Do those findings reveal clues which suggest that Trumps political ads, in that case his closing ad, were more effective than Clintons political commercials? And if so, what made his closing argument more effective than Clinton’s? Eventually the findings are summarized and evaluated in the conclusion and ideas for further research are given.



Werbe Und Markenforschung

Werbe  und Markenforschung PDF
Author: Andreas Strebinger
Publisher: Springer-Verlag
Release: 2006-10-26
ISBN: 9783834903952
Size: 54.78 MB
Format: PDF, Docs
Category : Business & Economics
Languages : de
Pages : 548
View: 7669

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Werbe Und Markenforschung

by Andreas Strebinger, Werbe Und Markenforschung Books available in PDF, EPUB, Mobi Format. Download Werbe Und Markenforschung books, Überblick über aktuelle Themen der Werbe- und Markenforschung auf der Basis internationaler Forschungsergebnisse, neuer eigener Untersuchungen und Fallstudien.



Political Marketing In The 2019 Canadian Federal Election

Political Marketing in the 2019 Canadian Federal Election PDF
Author: Jamie Gillies
Publisher: Springer Nature
Release: 2020-10-18
ISBN: 3030502813
Size: 51.90 MB
Format: PDF, ePub, Docs
Category : Political Science
Languages : en
Pages : 150
View: 1474

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Political Marketing In The 2019 Canadian Federal Election

by Jamie Gillies, Political Marketing In The 2019 Canadian Federal Election Books available in PDF, EPUB, Mobi Format. Download Political Marketing In The 2019 Canadian Federal Election books, This book explores the 2019 Canadian Federal Election through a political marketing framework. Justin Trudeau’s leadership appeal, coupled with the differentiation of Canadian politics from American politics over recent elections, has contributed to a spike in interest for politics in the Canadian context. This collection provides in-depth quantitative and qualitative research of different aspects of this election, including the attempted re-branding of the Conservative Party under Andrew Scheer, the marketing of the NDP with the selection of the first visible minority party leader in Canadian history, the political marketing of the Bloc Québécois, Green Party, and People’s Party and, foremost perhaps, the brand maintenance of Trudeau and the Liberal Party of Canada. The book also looks at campaign marketing, and considers how the parties in this election utilized market intelligence, consumer data and vote targeting, and wedge issues during the campaign.



Global Political Marketing

Global Political Marketing PDF
Author: Jennifer Lees-Marshment
Publisher: Routledge
Release: 2009-10-16
ISBN: 1135261407
Size: 47.52 MB
Format: PDF, Mobi
Category : Political Science
Languages : en
Pages : 320
View: 7720

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Global Political Marketing

by Jennifer Lees-Marshment, Global Political Marketing Books available in PDF, EPUB, Mobi Format. Download Global Political Marketing books, There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis of why, how and with what affect parties use political marketing in a range of political systems - presidential, parliamentary, two and multi-party, and established and emerging democracies. Written by a team of 25 international expert authors, the volume explores the impact of systemic features such as the party and electoral system, analysing how parties use marketing through 14 detailed country studies. The book explores the notion that political marketing is used by parties to both sell and design political products, is by no means confined to the opposition, and that many opinions besides those of the voters are considered in product design, including ideological anchors, expert opinion and party members’ input. The authors also explore how other factors impact on political marketing effectiveness, such as the ability of governments to communicate delivery, stay in touch, the role of the media and party unity and culture. Finally the work discusses the democratic implications of market-oriented parties, highlighting the need for debate about the relationship between citizens and governments and the prospects for democracy in the 21st century. Including a practitioner perspective as well as rigorous academic analysis, this collection provides the first global comprehensive overview of how political parties market themselves, it will be of great interest to all scholars of political marketing, parties and elections and comparative politics.



Werbe Und Markenforschung

Werbe  und Markenforschung PDF
Author: Andreas Strebinger
Publisher: Springer-Verlag
Release: 2007-12-03
ISBN: 3834990698
Size: 15.39 MB
Format: PDF, Docs
Category : Business & Economics
Languages : de
Pages : 550
View: 6884

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Werbe Und Markenforschung

by Andreas Strebinger, Werbe Und Markenforschung Books available in PDF, EPUB, Mobi Format. Download Werbe Und Markenforschung books, Überblick über aktuelle Themen der Werbe- und Markenforschung auf der Basis internationaler Forschungsergebnisse, neuer eigener Untersuchungen und Fallstudien.



Political Marketing And British Political Parties

Political Marketing and British Political Parties PDF
Author: Jennifer Lees-Marshment
Publisher: Manchester University Press
Release: 2001
ISBN: 9780719060175
Size: 16.85 MB
Format: PDF, ePub, Docs
Category : Political Science
Languages : en
Pages : 250
View: 7766

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Political Marketing And British Political Parties

by Jennifer Lees-Marshment, Political Marketing And British Political Parties Books available in PDF, EPUB, Mobi Format. Download Political Marketing And British Political Parties books, Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and opinion polls in an attempt to elicit what voters want from them and then try to adjust their behaviors accordingly...