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Place Branding Through Phases Of The Image

Place Branding through Phases of the Image PDF
Author: S. Zavattaro
Publisher: Springer
Release: 2014-08-07
ISBN: 113739451X
Size: 79.94 MB
Format: PDF, Kindle
Category : Business & Economics
Languages : en
Pages : 185
View: 2395

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Place Branding Through Phases Of The Image

by S. Zavattaro, Place Branding Through Phases Of The Image Books available in PDF, EPUB, Mobi Format. Download Place Branding Through Phases Of The Image books, As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector public relations and marketing firms. Place branding is taking hold within many organizations, including city governments, yet very few scholars take a public administration approach when exploring the causes and effects of branding practices. In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image. She examines how city government entities are undertaking place branding practices, with the realization that relying too much on image rather than a balance between image and substance has serious implications for democratic, collaborative governance. This book creates a workable framework that simultaneously serves as a cautionary tale for building a promotional campaign focused exclusively on image.



Place Branding Through Phases Of The Image

Place Branding through Phases of the Image PDF
Author: S. Zavattaro
Publisher: Springer
Release: 2014-08-07
ISBN: 113739451X
Size: 54.27 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 185
View: 5109

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Place Branding Through Phases Of The Image

by S. Zavattaro, Place Branding Through Phases Of The Image Books available in PDF, EPUB, Mobi Format. Download Place Branding Through Phases Of The Image books, As places face increased competition for human and capital resources, public managers turn toward corporate-like governance strategies and branding practices to shape places and organizations. However, for better or worse, these organizations begin to resemble highly competitive, private-sector public relations and marketing firms. Place branding is taking hold within many organizations, including city governments, yet very few scholars take a public administration approach when exploring the causes and effects of branding practices. In Place Branding through Phases of the Image, Zavattaro explains how city promotional strategies can take the place of corporate governance structures through phases of the image. She examines how city government entities are undertaking place branding practices, with the realization that relying too much on image rather than a balance between image and substance has serious implications for democratic, collaborative governance. This book creates a workable framework that simultaneously serves as a cautionary tale for building a promotional campaign focused exclusively on image.



City Branding

City Branding PDF
Author: Alberto Vanolo
Publisher: Routledge
Release: 2017-02-03
ISBN: 1317337751
Size: 67.62 MB
Format: PDF, ePub, Mobi
Category : Architecture
Languages : en
Pages : 208
View: 3081

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City Branding

by Alberto Vanolo, City Branding Books available in PDF, EPUB, Mobi Format. Download City Branding books, Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery and the perceptions of places, both in the eyes of the inhabitants and in those of potential tourists, investors, users and consumers. City Branding: The Ghostly Politics of Representation in Globalising Cities explores different sides of place branding policies. The construction and the manipulation of urban images triggers a complex politics of representation, modifying the visibility and the invisibility of spaces, subjects, problems and discourses. In this sense, urban branding is not an innocent tool; this book aims to investigate and reflect on the ideas of urban life, the political unconscious, the affective geographies and the imaginaries of power constructed and reproduced through urban branding. This book situates city branding within different geographical contexts and ‘ordinary’ cities, demonstrated through a number of international case studies. In order to map and contextualise the variety of urban imaginaries involved, author Alberto Vanolo incorporates conceptual tools from cultural studies and the embrace of an explicitly post-colonial perspective. This critical analysis of current place branding strategy is an essential reference for the study of city marketing.



Destination Marketing

Destination Marketing PDF
Author: Steven Pike
Publisher: Routledge
Release: 2015-12-14
ISBN: 1317430921
Size: 55.69 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 344
View: 4754

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Destination Marketing

by Steven Pike, Destination Marketing Books available in PDF, EPUB, Mobi Format. Download Destination Marketing books, Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: new slimline 15-chapter structure new chapters on Destination Competitiveness and Technology new and updated case studies throughout, including emerging markets new content on social media marketing in destination marketing organisations and sustainable destination marketing additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples.



Public Branding And Marketing

Public Branding and Marketing PDF
Author: Staci M. Zavattaro
Publisher: Springer Nature
Release:
ISBN: 3030705056
Size: 13.43 MB
Format: PDF, ePub, Docs
Category :
Languages : en
Pages :
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Public Branding And Marketing

by Staci M. Zavattaro, Public Branding And Marketing Books available in PDF, EPUB, Mobi Format. Download Public Branding And Marketing books,



Tourism In The City

Tourism in the City PDF
Author: Nicola Bellini
Publisher: Springer
Release: 2016-08-29
ISBN: 3319268775
Size: 76.50 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 339
View: 5480

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Tourism In The City

by Nicola Bellini, Tourism In The City Books available in PDF, EPUB, Mobi Format. Download Tourism In The City books, This book critically explores the interconnections between tourism and the contemporary city from a policy-oriented standpoint, combining tourism perspectives with discussion of urban models, issues, and challenges. Research-based analyses addressing managerial issues and evaluating policy implications are described, and a comprehensive set of case studies is presented to demonstrate practices and policies in various urban contexts. A key message is that tourism policies should be conceived as integrated urban policies that promote tourism performance as a means of fostering urban quality and the well-being of local communities, e.g., in terms of quality spaces, employment, accessibility, innovation, and learning opportunities. In addition to highlighting the significance of urban tourism in relation to key urban challenges, the book reflects on the risks and tensions associated with its development, including the rise of anti-tourism movements as a reaction to touristification, cultural commodification, and gentrification. Attention is drawn to asymmetries in the costs and benefits of the city tourism phenomenon, and the supposedly unavoidable trade-off between the interests of residents and tourists is critically questioned.



Social Media And Local Governments

Social Media and Local Governments PDF
Author: Mehmet Zahid Sobaci
Publisher: Springer
Release: 2015-07-11
ISBN: 3319177222
Size: 40.82 MB
Format: PDF, ePub, Docs
Category : Law
Languages : en
Pages : 335
View: 5687

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Social Media And Local Governments

by Mehmet Zahid Sobaci, Social Media And Local Governments Books available in PDF, EPUB, Mobi Format. Download Social Media And Local Governments books, Today, social media have attracted the attention of political actors and administrative institutions to inform citizens as a prerequisite of open and transparent administration, deliver public services, contact stakeholders, revitalize democracy, encourage the cross-agency cooperation, and contribute to knowledge management. In this context, the social media tools can contribute to the emergence of citizen-oriented, open, transparent and participatory public administration. Taking advantage of the opportunities offered by social media is not limited to central government. Local governments deploy internet-based innovative technologies that complement traditional methods in implementing different functions. This book focuses on the relationship between the local governments and social media, deals with the change that social media have caused in the organization, understanding of service provision, performance of local governments and in the relationships between local governments and their partners, and aims to advance our theoretical and empirical understanding of the growing use of social media by local governments. This book will be of interest to researchers and students in e-government, public administration, political science, communication, information science, and social media. Government officials and public managers will also find practical use recommendations for social media in several aspects of local governance



Destination Branding An Analysis Of The Swedish Destination Image Representation And The Perception On The German Market

Destination Branding  An Analysis of the Swedish Destination Image Representation and the Perception on the German Market PDF
Author: Doreen Kupke
Publisher: GRIN Verlag
Release: 2014-06-24
ISBN: 3656677883
Size: 27.54 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 160
View: 1323

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Destination Branding An Analysis Of The Swedish Destination Image Representation And The Perception On The German Market

by Doreen Kupke, Destination Branding An Analysis Of The Swedish Destination Image Representation And The Perception On The German Market Books available in PDF, EPUB, Mobi Format. Download Destination Branding An Analysis Of The Swedish Destination Image Representation And The Perception On The German Market books, Master's Thesis from the year 2013 in the subject Tourism, grade: 1,0, University of Applied Sciences Heide, language: English, abstract: Destinations are one of the tourism industries biggest brands. Nowadays, travelers are overwhelmed with places, which fit in their holiday scheme. The tourism market is crowded by destinations and the outcome is the substitutability of places. (Pike, 2005) Destination branding is a way to differentiate a destination from its existing competitors. Branding a country is a complex and multilevel business. One of the core aspects in destination branding is to identify and differentiate a destination through to a positive destination image. The destination image is a crucial part in the travelers' decision making process and verifiable influence the tourist behavior. Therefore the destination image has become one of the major concepts in destination marketing. Special focus is given to the destination image theory, which is a major aspect in destination branding. (Echtner & Ritchie, 2003; Qu et al., 2011; Wang & Pizam, 2011) Just as product brands, destination brands are living entities. They have to be managed continuously and changed over time, to ensure a fit to environmental changes. (Wang & Pizam, 2011) Sweden has therefore developed a national branding and sales strategy for the tourism industry to implement until 2020 and fully launched in 2013. (Gaßmann, 2013) A part of this strategy is the creation of special themes to present a holistic Sweden image and destination brand. (Communication Guide, 2013) Among others, this strategy will be used to compare the presented and advertised Sweden image with the image perception on the German source market, to analyze compliance or incongruity. Germany is an interesting and important source market for the Swedish tourism industry. According to the research of the UNWTO, Germany is one of the biggest spenders in the tourism industry in 2011 (UNWTO, 2012). Based to the results from IBIS, the Swedish Border Survey about foreign visitors in Sweden, Germany hold the fourth place, after Norway, Finland and Denmark considering the amount of travelers to the country in 2011, with 1.796.016 visitors (IBIS, 2012). Taking this into account, presenting a positive, fitting and attractive country image has to be one of Sweden's main aims. [...]



Harnessing Place Branding Through Cultural Entrepreneurship

Harnessing Place Branding through Cultural Entrepreneurship PDF
Author: F. Go
Publisher: Springer
Release: 2014-12-08
ISBN: 1137465166
Size: 46.57 MB
Format: PDF, ePub, Mobi
Category : Business & Economics
Languages : en
Pages : 292
View: 5069

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Harnessing Place Branding Through Cultural Entrepreneurship

by F. Go, Harnessing Place Branding Through Cultural Entrepreneurship Books available in PDF, EPUB, Mobi Format. Download Harnessing Place Branding Through Cultural Entrepreneurship books, This book draws together three overlapping relationships and knowledge domains. These are the cultural entrepreneurship/creative industries, the public and/or private philanthropic contributions that have funded artistic production and the preservation and presentation of place brands as a mechanism to revitalize local economies and communities.



Place Branding

Place Branding PDF
Author: Pantea Foroudi
Publisher: Routledge
Release: 2020-02-06
ISBN: 1317080645
Size: 35.64 MB
Format: PDF, Docs
Category : Business & Economics
Languages : en
Pages : 342
View: 7391

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Place Branding

by Pantea Foroudi, Place Branding Books available in PDF, EPUB, Mobi Format. Download Place Branding books, Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist experience, keeping in mind the roles of stakeholders, both public and private organisations and DMOs in managing the place brand. Place Branding: Connecting Tourist Experiences to Places seeks to build a customer-based view of place branding through focusing on the individual as a tourist who travels to undertake a memorable experience. The place is the key creator of this experience, which begins well before the travel-to and ends well after the travel-back. Individuals choose the places where to go, collect information on them, ask for advice and suggestions from fellow travellers, give feedback when they come back and talk a lot about their experience, spreading word-of-mouth. The book enables readers to understand how the tourist experience can be managed as a brand. Readers are exposed to a variety of problems, methodological approaches, and geographical areas, which allows them to adapt frames to different contexts and situations. This book is recommended reading for students and scholars of business, marketing, tourism, urban studies and public diplomacy, as well as practitioners, business consultants and people working in public administration and politics.