bookbugs.net

PDF download and read online

Living Up To The Ads

Living Up to the Ads PDF
Author: Simone Weil Davis
Publisher: Duke University Press
Release: 2000
ISBN: 9780822324461
Size: 13.98 MB
Format: PDF, ePub, Docs
Category : Business & Economics
Languages : en
Pages : 248
View: 3138

Download

Living Up To The Ads

by Simone Weil Davis, Living Up To The Ads Books available in PDF, EPUB, Mobi Format. Download Living Up To The Ads books, Explores interactions between novels and advertising in the construction of subjectivity in the early part of the twentieth century.



The Angel In The Marketplace

The Angel in the Marketplace PDF
Author: Ellen Wayland-Smith
Publisher: University of Chicago Press
Release: 2020-09-01
ISBN: 022648646X
Size: 37.17 MB
Format: PDF, Kindle
Category : History
Languages : en
Pages : 288
View: 1161

Download

The Angel In The Marketplace

by Ellen Wayland-Smith, The Angel In The Marketplace Books available in PDF, EPUB, Mobi Format. Download The Angel In The Marketplace books, The popular image of a midcentury adwoman is of a feisty girl beating men at their own game, a female Horatio Alger protagonist battling her way through the sexist workplace. But before the fictional rise of Peggy Olson or the real-life stories of Patricia Tierney and Jane Maas came Jean Wade Rindlaub: a female power broker who used her considerable success in the workplace to encourage other women—to stick to their kitchens. The Angel in the Marketplace is the story of one of America’s most accomplished advertising executives. It is also the story of how advertisers like Rindlaub sold a postwar American dream of capitalism and a Christian corporate order. Rindlaub was responsible for award-winning, mega sales-generating advertisements for all things domestic, including Oneida silverware, Betty Crocker cake mix, Campbell’s soup, and Chiquita bananas. Her success largely came from embracing, rather than subverting, the cultural expectations of women. She believed her responsibility as an advertiser was not to spring women from their trap, but to make that trap more comfortable. Rindlaub wasn’t just selling silverware and cakes; she was selling the virtues of free enterprise. By following the arc of Rindlaub’s career from the 1920s through the 1960s, we witness how a range of cultural narratives—advertising chief among them—worked powerfully to shape women’s emotional and economic behavior in support of the free market system. Alongside Rindlaub’s story, Ellen Wayland-Smith provides a riveting history of how women were repeatedly sold the idea that their role as housewives was more powerful, and more patriotic, than any outside the home. And by buying into the image of morality through an unregulated market, many of these women helped fuel backlash against economic regulation and socialization efforts throughout the twentieth century. The Angel in the Marketplace is a nuanced portrayal of a complex woman, one who both shaped and reflected the complicated cultural, political, and religious forces defining femininity in America at mid-century. This compelling account of one of advertising’s most fervent believers is a tale of a Mad Woman we haven’t been told.



Congressional Record

Congressional Record PDF
Author: United States. Congress
Publisher:
Release: 1966
ISBN:
Size: 37.38 MB
Format: PDF, ePub, Docs
Category : Law
Languages : en
Pages :
View: 7594

Download

Congressional Record

by United States. Congress, Congressional Record Books available in PDF, EPUB, Mobi Format. Download Congressional Record books, The Congressional Record is the official record of the proceedings and debates of the United States Congress. It is published daily when Congress is in session. The Congressional Record began publication in 1873. Debates for sessions prior to 1873 are recorded in The Debates and Proceedings in the Congress of the United States (1789-1824), the Register of Debates in Congress (1824-1837), and the Congressional Globe (1833-1873)



Designing Fictions

Designing Fictions PDF
Author: Michael L. Ross
Publisher: McGill-Queen's Press - MQUP
Release: 2015-05-01
ISBN: 077358398X
Size: 50.31 MB
Format: PDF, ePub
Category : Literary Criticism
Languages : en
Pages :
View: 4536

Download

Designing Fictions

by Michael L. Ross, Designing Fictions Books available in PDF, EPUB, Mobi Format. Download Designing Fictions books, Advertising, long a controlling force in industrial society, has provoked an important body of imaginative work by English language writers. Michael Ross's Designing Fictions is the first study to investigate this symbiotic relationship on a broad scale. In view of the appreciable overlap between literary and promotional writing, Ross asks whether imaginative fiction has the latitude to critique advertising as an industry and as a literary form, and finds that intended critiques, time and again, turn out to be shot through with ambivalence. The texts considered include a wide range of books by British, American, and Canadian authors, from H.G. Wells’s pioneering fictional treatment of mass marketing in Tono-Bungay (1909) to Joshua Ferris’s depiction of a faltering Chicago agency in Then We Came to the End (2007). Along the way, among other examples, Ross discusses George Orwell’s seriocomic study of the stand-off between poetry and advertising in his 1936 novel Keep the Aspidistra Flying and Margaret Atwood’s probing of the impact of promotion on perception in The Edible Woman (1969). The final chapter of the book considers the popular television series Mad Men, where the tension between artistic and commercial pressures is especially acute. Written in a straightforward style for a wide audience of readers, Designing Fictions argues that the impact of advertising is universal and discussions of its significance should not be restricted to a narrow group of specialists.



Prove It On Me

Prove It On Me PDF
Author: Erin Chapman
Publisher: Oxford University Press
Release: 2012-03-15
ISBN: 019975831X
Size: 45.46 MB
Format: PDF, ePub, Mobi
Category : Health & Fitness
Languages : en
Pages : 189
View: 1192

Download

Prove It On Me

by Erin Chapman, Prove It On Me Books available in PDF, EPUB, Mobi Format. Download Prove It On Me books, Prove It On Me explores the sexual politics of the modern racial ethos and reveals the exploitative underside of the New Negro era. Analyzing intersecting primitivism, consumerism, and New Negro patriarchal aspirations, this history investigates the uses made of black women in 1920s racial politics and popular culture.



Das Hybride Subjekt

Das hybride Subjekt PDF
Author: Andreas Reckwitz
Publisher: Suhrkamp Verlag
Release: 2020-06-21
ISBN: 351876358X
Size: 45.99 MB
Format: PDF, ePub, Docs
Category : Social Science
Languages : de
Pages : 709
View: 2565

Download

Das Hybride Subjekt

by Andreas Reckwitz, Das Hybride Subjekt Books available in PDF, EPUB, Mobi Format. Download Das Hybride Subjekt books, In welche Richtung formt die moderne Gesellschaft den Menschen? In welcher Weise wird das moderne Individuum »subjektiviert«? In seinem grundlegendem Buch, das thematisch in einer Reihe mit Die Erfindung der Kreativität und Die Gesellschaft der Singularitäten steht, unternimmt Andreas Reckwitz eine Tour de Force durch die Kultur- und Sozialgeschichte des Westens vom 18. Jahrhundert bis in die Gegenwart und beleuchtet die widersprüchlichen Anforderungen zwischen Selbstdisziplinierung, Selbstdarstellung und Selbstverwirklichung, denen das moderne Subjekt gegenübersteht. Am Ende wird deutlich: Das Subjekt der postmodernen Gegenwart ist ohne die Geschichte der Bürgerlichkeit und ohne die kulturellen Bewegungen von der Romantik bis zur Counter Culture der 1960er Jahre nicht zu verstehen. Innere Balance findet es freilich genauso wenig wie seine historischen Vorläufer.



Popular Ideologies

Popular Ideologies PDF
Author: Susan Smulyan
Publisher: University of Pennsylvania Press
Release: 2010-03-12
ISBN: 9780812221114
Size: 29.51 MB
Format: PDF, Docs
Category : History
Languages : en
Pages : 202
View: 6725

Download

Popular Ideologies

by Susan Smulyan, Popular Ideologies Books available in PDF, EPUB, Mobi Format. Download Popular Ideologies books, Smulyan demonstrates that popular culture represented more than just "escape" during the twentieth century's formative period. Far from providing an ideology-free zone, popular products and entertainments served as an arena where producers attempt to impose notions of race, class, gender, and nationhood, and consumers react to such impositions.



Writing Essays About Literature

Writing Essays About Literature PDF
Author: Katherine O. Acheson
Publisher: Broadview Press
Release: 2010-12-20
ISBN: 1551119927
Size: 36.19 MB
Format: PDF, Kindle
Category : Language Arts & Disciplines
Languages : en
Pages : 192
View: 5307

Download

Writing Essays About Literature

by Katherine O. Acheson, Writing Essays About Literature Books available in PDF, EPUB, Mobi Format. Download Writing Essays About Literature books, This book gives students an answer to the question, “What does my professor want from this essay?” In lively, direct language, it explains the process of creating “a clearly-written argument, based on evidence, about the meaning, power, or structure of a literary work.” Using a single poem by William Carlos Williams as the basis for the process of writing a paper about a piece of literature, it walks students through the processes of reading, brainstorming, researching secondary sources, gathering evidence, and composing and editing the paper. Writing Essays About Literature is designed to strengthen argumentation skills and deepen understanding of the relationships between the reader, the author, the text, and critical interpretations. Its lessons about clarity, precision, and the importance of providing evidence will have wide relevance for student writers.



Writing Essays About Literature A Brief Guide For University And College Students Second Edition

Writing Essays About Literature  A Brief Guide for University and College Students   Second Edition PDF
Author: Katherine O. Acheson
Publisher: Broadview Press
Release: 2021-02-01
ISBN: 1770487980
Size: 28.82 MB
Format: PDF, ePub
Category : Language Arts & Disciplines
Languages : en
Pages : 232
View: 5099

Download

Writing Essays About Literature A Brief Guide For University And College Students Second Edition

by Katherine O. Acheson, Writing Essays About Literature A Brief Guide For University And College Students Second Edition Books available in PDF, EPUB, Mobi Format. Download Writing Essays About Literature A Brief Guide For University And College Students Second Edition books, This book gives students an answer to the question, “What does my professor want from this essay?” Using a single poem by William Carlos Williams as the basis for the process of writing a paper, it walks students through the processes of reading, brainstorming, researching secondary sources, gathering evidence, and composing and editing the paper. Writing Essays About Literature is designed to strengthen argumentation skills and deepen understanding of the relationships between the reader, the author, the text, and critical interpretations. Its lessons about clarity, precision, and the importance of providing evidence will have wide relevance for student writers. The second edition has been updated throughout and provides three new complete sample essays showing varying approaches to the final essay.



Modernism And The Marketplace

Modernism and the Marketplace PDF
Author: Alissa G. Karl
Publisher: Routledge
Release: 2009
ISBN: 0415981417
Size: 79.48 MB
Format: PDF
Category : Literary Criticism
Languages : en
Pages : 183
View: 6778

Download

Modernism And The Marketplace

by Alissa G. Karl, Modernism And The Marketplace Books available in PDF, EPUB, Mobi Format. Download Modernism And The Marketplace books, Though the relationship of modernist writers and artists to mass-marketplaces and popular cultural forms is often understood as one of ambivalence if not antagonism, Modernism and the Marketplace redirects this established line of inquiry, considering the practical and conceptual interfaces between literary practice and dominant economic institutions and ideas.